one other strategy proved crucial to Reddit’s early success, which most people are unaware of: The team submitted a ridiculous amount of content under fake user accounts to give the appearance of popularity. Yes, you read that right. Reddit — a site that values a fair and open democratic process to determine worthy content and police itself — sleeps soundly on a bed of lies.
“When you would go to Reddit in the early days there would be tons of content,” Huffman said, explaining that the initial Reddit submission page contained only a “URL field” and “Title field” to plug in. Yet when logged in as an admin, a third field appeared that allowed the team to enter a custom user name that would automatically be registered for an account upon hitting submit. The fake user submissions, which were motivated by embarrassment over having an empty site, actually had a positive impact in a few different ways, he said.