Tag Archives: reddit

Cheating and deception are at Reddit’s core, founder reveals via @VentureBeat

one other strategy proved crucial to Reddit’s early success, which most people are unaware of: The team submitted a ridiculous amount of content under fake user accounts to give the appearance of popularity. Yes, you read that right. Reddit — a site that values a fair and open democratic process  to determine worthy content and police itself — sleeps soundly on a bed of lies.

“When you would go to Reddit in the early days there would be tons of content,” Huffman said, explaining that the initial Reddit submission page contained only a “URL field” and “Title field” to plug in. Yet when logged in as an admin, a third field appeared that allowed the team to enter a custom user name that would automatically be registered for an account upon hitting submit. The fake user submissions, which were motivated by embarrassment over having an empty site, actually had a positive impact in a few different ways, he said.

via aaaaventurebeat.com

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