Tag Archives: opengraph

In Race to Win Social Video, Is One App Gaming the System Too Much? – Mike Isaac – Social – AllThingsD

Enter Viddy and Socialcam, two of the hottest start-up apps, both of which have the buzz of being the “Instagram for video.” The pair have exploded in popularity over the past few months, with each garnering user bases in the tens of millions seemingly overnight.

But the growth of one of these apps is not like the other.

Using a combination of fortunate timing, Facebook’s Open Graph influence and a new way of playing the system, Socialcam has effectively gamed Facebook, YouTube and the App Store to keep a strong grip on that ever-so-valuable user base. In the short term, at least, the three-man Socialcam start-up team has discovered a method to beat the 20-plus person outfit that is Viddy.

The method is so effective that Socialcam skyrocketed from around 1.4 million monthly active Facebook users to a whopping 40 million in a span of little more than two weeks. Socialcam surpassed Viddy in the Facebook app rankings last week, and currently sits fat atop Apple’s powerful App Store as one of the most downloaded free applications.

via allthingsd.com

Fascinating take-down of a truly unscrupulous practice employed by new “Instagram-of-Video” upstart SocialCam, an app you’ve likely seen clogging up your Facebook news feed recently.

Mike Isaac of AllThingsD dives into the story, shownig some surprisingly cutthroat tactics at play in the social sharing app space, empowered by Facebook’s black-box dominion over the news feed.

Facebook is gaslighting the web. We can fix it. – Anil Dash

As Molly’s piece eloquently explains, what Facebook is calling “frictionless” sharing is actually placing an extremely high barrier to the sharing of links to sites on the web. Ordinary hyperlinks to the rest of the web are stuck in the lower reaches of a user’s news feed, competing for bottom position on a news feed whose prioritization algorithm is completely opaque. Meanwhile, sites that foolishly and shortsightedly trust all of their content to live within Facebook’s walls are privileged, at the cost of no longer controlling their presence on the web.

3. Web sites are deemed unsafe, even if Facebook monitors them

As you’ll notice below, I use Facebook comments on this site, to make it convenient for many people to comment, and to make sure I fully understand the choices they are making as a platform provider. Sometimes I get a handful of comments, but on occasion I see some very active comment threads. When a commenter left a comment on my post about Readability last week, I got a notification message in the top bar of my Facebook page to let me know. Clicking on that notification yielded this warning message:

facebook-dashes-warning.png

What’s remarkable about this warning message is not merely that an ordinary, simple web content page is being presented as a danger to a user. No, it’s far worse

Please hit the jump to read this fascinating, concise post about the dangerous direction Facebook is headed.