Tag Archives: NYT

Paywall numbers for the NYT

The overall news from the New York Times Co.’s quarterly earnings report this week wasn’t good — net income is down 57 percent from a year ago — but there was one silver lining for online paid-content advocates: More than 100,000 people have begun paying for the Times’ website since it began charging for access last month.

100,000 doesn’t sound that high to me… and, 57% sounds pretty terrible also.

The NYT Paywall Is Working — It’s Keeping People Out

We’re still in the early days of the New York Times paywall, but traffic-measurement firm Hitwise already has some numbers on how the subscription plan has affected the newspaper’s readership. The bottom line? The Times has seen a drop of between 5 and 15 percent in daily readers. That may not seem like much — especially compared with the falloff at some other papers that have implemented more restrictive paywalls — but 15 percent is still a fairly significant decline. And there are signs in the Hitwise data that the NYT may not have fine-tuned its wall as well as it might have hoped, which could have an impact on the long-term health of the subscription strategy.

Careful what you wish for.

The Google Loophole Has Become The Facebook/Twitter Loophole [TechCrunch]

It’s a trick that most web-savvy news consumers know. Is a WSJ article behind a paywall? Just Google the title of it. Click on the resulting link and boom, free access to the entire thing. No questions asked. This new NYT model is taking that idea and flipping it.

The Google loophole will still be in play — but only for five articles a day. It’s not clear how they’re going to monitor this (cookies? logins?), but let’s assume for now that somehow they’ll be able to in an effective way. For most readers, the five article limit will likely be more than enough. But that’s not the important thing. What’s interesting is that the NYT appears to be saying two things. First, this action says that spreading virally on social networks like Twitter and Facebook is more important to them than the resulting traffic from Google. And second, this is a strategic bet that they likely believe will result in the most vocal people on the web being less pissed off.

Why even erect the damn thing in the first place? I guess they’re trying to really just charge the long tail of users, resigning themselves to give their content away for free the vast majority of previously paying customers, and make their profit on – essentially – residuals.

It’s totally the opposite of the standard business model, but there’s a lot of that going around these days, isn’t there?

New York Times Agrees To Apple Terms For Paywall Plans | Peter Kafka

The New York Times has finally unveiled its paywall plans, a year-plus in the making.

And with the Times’ announcement, Steve Jobs gets his first big publisher to announce it is signing on with his new subscription plan: The Times says it will sell access to the paper’s apps through iTunes, on Jobs’ new terms.

As for the packages themselves: As predicted, they hover around the $20-a-month mark, starting at $15 a month for Web + phone access, up to $35 a month for all-you-can-eat on every platform.

Crucially, the plan gives free access to all platforms for subscribers who get the Times delivered, in paper and ink format, to their homes. Those subscribers, for now, are the papers’ most treasured resource, and it wants to hang on to them for as long as it can.

Not coincidentally, the cheapest way to get the most access to the paper continues to be a print subscription, at least for new subscribers, and at least for now. (Thanks for the reminder, Ari Weinberg)

The last point is particularly interesting. The NYT is in a fantastically lucky place, in terms of being able to leverage threir literary celebrity to brazenly declare what was free suddenly off-limits, by erecting a toll booth in front of the communal trough. It takes balls, and I respect their decision, because I think they do deserve it.

But how interesting to find that part of their plan all along has been to price the digital media packages above the price of the print subscription, then make the more expensive service a ‘free feature’ of the other one!

They’ve just found the surest way to get newspapers back into houses that no one’s ever heard of. If this is just being unveiled, I imagine we’re in on the ground floor of a very cleverly designed transmedia campaign to get households back to see newspapers and especially the NYT as still relevant in the digital age.

I do think there is a market of 20 somethings that would suddenly look to getting their very own first print subscriptions…!

Kudos to NYT.

New York Times Explains Its Paywall Subscription

New York Times

After years of discussion the New York Times finally announced its long-awaited paywall subscription plan this morning at the annual State of the Times meeting with employees.

  • The NYT.com audience attracts 48.5 million monthly users worldwide vs. 876,638 daily print subscribers and 1.35 million Sunday subscribers.
  • NYT mobile web apps generated 111 million page views in February.  And there has been 1.6million downloads of Time apps.
  • The change will primarily affect heavy users of the NYT as such advertisers will be able to reach users who have demonstrated affinity to NYT.
  • Readers will get unlimited access to homepage, section fronts and blog fronts and reader contributions and listings and search results pages.