The fact that Google+ has 75 million daily users is testament to it being such a key part of Google’s more established and bigger properties – such as search and YouTube. As a standalone social network, Google+ still struggles to achieve the user engagement that Facebook and Twitter have. Facebook is where you go to see what your friends are up to, Twitter is the daily virtual water cooler. I wouldn’t go so far as to call it a ghost town, but as a social network Google+ isn’t where the action is. The action is on Facebook, Twitter, … and YouTube, Google search, Blogger and other Google products.
One year ago, I think we all expected Google+ to turn into a better standalone product than what we’ve got now. But despite that, Google+ has turned out to be incredibly useful to Google. If I was to project what Google+ will be like in July 2013, I’d guess it will be even less about being a standalone social network and even more about supporting YouTube, Google search et al. One hopes it will also have a better API, so that more third party services can utilize that Google+ glue.
I know I haven’t logged into G+ in over a month, so I guess I’m no longer an ‘active monthly user’ unless you count seeing G+ integration into my search results. I wonder how many of their reported 150M AMUs are auto-signed in by Google services, as opposed to explicitly slogging over to the actual Google+ site?