New data published by the Canadian broadband management company Sandvine reveals that on the average day Netflix and BitTorrent are responsible for 40 percent of all Internet traffic in North America. During peak hours Netflix accounts for a third of all download traffic, while BitTorrent is credited for nearly half of all upload traffic during the busiest time of the day.
Netflix is by far the most bandwidth-consuming source of traffic. On an average day, 23.3% of all North American traffic comes from or goes to Netflix. BitTorrent is a good second with 16.5% of the traffic pie, meaning that Netflix and BitTorrent together account for almost 40% of all traffic.
The most surprising – yet obvious – aspect of this data is the HUGE discrepancy between the upstream and downstream data. While the authors say Netflix and BitTorrent dominate the traffic, it’s really only BitTorrent boosting up the upstream numbers (that is, the amount of data you send to the internet, as opposed to the amount you download from it). The gap is so huge, it seems that would present an easy way to target torrenters – simply by closely monitoring the upload rates, especially during the night.
Of course, even if something like that were instituted, torrenters wuold simply design a new technology to circumvent it. If there’s one thing this data proves, it’s that pirating and sharing isn’t going anywhere, despite the mutli-billion-dollar industry that’s engaged in a constant arms race with it’s own customers.