It’s been a week since Fox stopped offering free access to its TV-shows the day after they air on television. The TV-studio took this drastic step in the hope of getting more people to watch their shows live and thus make more revenue. TV-viewers, however, are outraged by the decision and have massively turned to pirated sources to watch their favorite shows.
One of the main motivations for people to download and stream TV-shows from unauthorized sources is availability. If fans can’t get a show through legal channels they turn to pirated alternatives.
This is one of the reasons why Hulu drastically decreased TV-show piracy in the U.S. Viewers are happy with the legal streaming option it offers them, but not all studios see that as a success.
Starting last Monday, Fox began delaying the availability of new episodes on Hulu and Fox.com for 8 days. The decision goes directly against the wishes of the public but Fox will take this disappointment as collateral damage in the hope that the delay will result in more live viewers and better deals with cable and satellite distributors.
When the plan was first announced last month we predicted that it could lead to a significant boost in online piracy of Fox shows, and this does indeed turn out to be the case.