9to5Mac: Is this Siri ‘Assistant’ a big deal?
Norm: Let me first say I have no knowledge of what Apple plans to do with the Siri purchase. I read the rumors just like everyone else and it appears that Apple is getting ready to reveal what it has done with Siri over the past year and a half (we were actually expecting it at WWDC). Make no mistake: Apple’s ‘mainstreaming’ Artificial Intelligence in the form of a Virtual Personal Assistant is a groundbreaking event. I’d go so far as to say it is a World-Changing event. Right now a few people dabble in partial AI enabled apps like Google Voice Actions, Vlingo or Nuance Go. Siri was many iterations ahead of these technologies, or at least it was two years ago. This is REAL AI with REAL market use. If the rumors are true, Apple will enable millions upon millions of people to interact with machines with natural language. The PAL will get things done and this is only the tip of the iceberg. We’re talking another technology revolution. A new computing paradigm shift.
Watching the keynote, I was pretty disappointed, until the final reveal of the Siri Assistant. I happened to be one of the regular users of Siri before it got picked up by Apple last year, and although it was buggy and clearly called out for deep integration with other apps, the experience was fun and generally produced good results.
I can’t wait to see the Apple-tuned version of this already powerful, exciting application.