New in Google Reader: a fresh design, and Google+ sharing

Today we’re rolling out the new Reader design, and the Google+ features that we mentioned just over a week ago. Before the day’s over, all Reader users will be able to enjoy the following improvements:
  • A new look and feel that’s cleaner, faster, and nicer to look at.

  • The ability to +1 a feed item (replacing “Like”), with an option to then share it with your circles on Google+ (replacing “Share” and “Share with Note”).

Finally! This integration seems so obvious, I’m surprised G+ didn’t launch with it already in tow.

From the user’s perspective, it lowers the bar to sharing small stories, and makes switching from one app to the other more streamlined; for Google, it provides access to a slew of interesting data about readership, activity in the Reader, and desire to share with social networks, as well as valuable data about why and when people whoose G+ as their sharing mechanism. For publishers, the advantage is more subtle, but undoubtedly they would also benefit from a more integrated viewer.

3 Cheers for Reader!

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