This week marked the launch of UltraViolet, a new digital locker system that would allow users to purchase content in one physical or digital format and access it across all platforms via a cloud-based system. The service came about through years of negotiation and collaboration between major studios, manufacturers, and retailers, but not everyone in the industry was on board — Apple and Disney were among the two biggest holdouts.
We’ve now learned why Apple declined to participate, and it’s pretty much the same reason Disney did. Apple has quietly been working on its own cloud service, expected to launch in late 2011 or early 2012, and has been working out deals with studios to allow videos purchased through iTunes to be streamed on any Apple device including iPhones, iPads, and Apple TV.
“Digital music locker”? Gosh, even themovie studios’ metaphors sound dated. A locker? Really? That particular metal device is pretty ill-suited to convey the freedom of syncing and listening to your music anywhere you go. A locker? That idea… just stinks.