Think of all the times you’ve found yourself Googling stuff on your iPhone to settle a friendly debate with friends about a movie or athlete. There are a million things mobile users query Google about every day on their phones, but I theoretically could have used Siri to look up that entire list for me, and with much less effort on my part.
For Google, this is not good news.
Google recently stated during its testimony in front of the Senate Judiciary Committee that a whopping two-thirds of its mobile search traffic comes from iOS devices. If even half of those users eventually migrate over to Siri for the majority of their basic inquiries from their iPhones, Google’s mobile search business could find itself in flux. When roughly 66 percent of your mobile search traffic comes from a platform that now has an “intelligent assistant” making its own queries without the help of Google, a strategy change may be in the cards sooner than later. So far, Google is remaining mum on Siri.
Siri: Apple’s secret software ninja? Sneaks in through your phone, ends up taking over your life. In such a nice way.