Miramax CEO Mike Lang and Netflix chief content officer Ted Sarandos gave a keynote talk at the MIPCOM conference. The two discussed the challenges they face in the continuously changing digital world. Both agreed that piracy is not much of an issue as long as you give consumers what they want. Digital monopolies, such as Apple’s dominance in the music industry, are a far bigger threat.
It’s the classic power struggle between goliaths: they start to see their users as liabilities, and accordingly treat them with disrespect. Then another competitor comes along to gobble them up, in the opportunity void they created. Maybe the solution is to treat your customers like people, and cater to what they want?