ICANN will shortly be announcing the final rules and roll-out schedule for hundreds of other new TLDs. The program will let brands, trademark holders, industry associations and entrepreneurs bypass traditional extensions and become “masters of their own domains” by acquiring and controlling their own domain suffixes such as .canon, .nyc or even .mashable.
I’ve never understood why squatting on a domain name is easier (although more expensive) than squatting on a twitter handle. I wonder how liberal they’re going to be with naming standards; while longer extensions (like .mashable) are intuitive, I’ll be interested to see if they allow very short ones like “.0″ “.1″ “.i”.
I’d love to see bit.ly become b.i.t, for example.