Color’s Ambitious Photo App Seeks to Reinvent Mobile Social Networking

Say hello to Color, a new mobile photo-sharing application with a star-studded list of entrepreneurs and an eye-popping $41 million in funding. Its goal is nothing less than to become the ultimate local discovery tool.

The app, which made its debut just a few hours ago on iPhone (and very soon on Android), is best described as public photo and video-sharing app for groups. Yet it doesn’t have the typical friending or following that you’ll find on Facebook, Twitter, Path or Instagram. Instead, Color chooses which pictures you see based on your location and how often you’re sharing photos with someone else. Every photo and video is public, not only to the people you consider your friends, but to any stranger within your proximity.

Location-based mobile social sharing app with a specialized photography focus? How many buzzwords can you fit in a tagline?

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