Social Networking Trailblazers Pull the Plug on Cliqset

[Now soon-to-be-defunct Cliqset on it's lofty goal of unifying socialmedia API standards:]

Standards across sites for user activity data feeds are aimed to act as a common foundation to provide scale for innovation outside the big mainstream social networks. In other words, if all photos, friends and comments are marked up in a common standardized way, those activities can be viewed across all the small social networking startups – giving them more people and content to display than they would if it was just a random startup alone against the big guys like Facebook.

I’ve compared standards in social networking data to the historical rise of standardized railroad measurements – which allowed trains to ride across different networks and fostered a new era of nation-wide commerce in the United States.

Unfortunately, economic incentive hasn’t driven people to engage with interoperable small networks instead of favoring the big players, Facebook and Twitter. Meanwhile, little Cliqset suffered from a substantially unappealing user experience, which it was never able to overcome.

“The problem is that social aggregation no longer offers any significant value with the Facebook/Twitter market consolidation. The biggest loser from the collapse of Cliqset is Google, as their world of potential social federation partners shrinks even further. Cliqset was a strong supporter and early adopter of many of the core social technologies such as SalmonWebFinger, andPubSubHubbub.”

Unfortunately, all those standards are feeling less viable today than they were in the heady times they were introduced. Independent social Web technical leaders have largely joined up with Google or Facebook and standards organizations have grown quieter. Cauthen and Bounds have not announced what they will do next, but it’s probably safe to assume that it will include working to move social Web data standards forward.

Sent from my iPad.

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