New Twitter Logos And New Rules: Don’t Use Old Ones, Don’t Screencap Others’ Tweets

Today on the Twitter blog, the company wrote a post that was all of three sentences to let people know about their new logos. Yay!

But there’s actually quite a bit more to it then it seems.

If you follow the link they provide to Guidelines page, you’ll find some interesting tidbits. Among them:

  • Don’t: “Use anything other than the most current versions of the Twitter logos.”
  • Don’t: “Use screenshots of other people’s profiles or Tweets without their permission.”

Both are interesting because both are broken all the time. Well, okay the first one doesn’t quite count yet because Twitter just officially launched their new logos. But hundreds if not thousands of sites around the web have been using old or fake Twitter logos to represent the company for a long time.

The the latter rule is even more potentially troublesome. Tweets are known to be public items, but Twitter is saying you can’t use screenshots of them without permission. We do this all the time. So does just about every other publication. We’ve never been told this is wrong, but now Twitter is saying it’s a no-no.

Interesting that Twitter is just now trying to formalize some kind of rules of etiquette in regards to sharing others’ Tweets. You’d think that, after years of successfully crowd-designed rules, ethics, symbols, and conventions, that they would continue to let its users dictate not only what, but how, they Tweet.

I’m not sure this is a clever way to cement your brand. It feels more like an Apple move than a Twitter move, and predictability and consistency have been what developers have taken issue with, especially over the last year, with it’s usurped standards like the twitter mobile client and major UX redesign.

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