Wholesale Applications Community Adds 32 Members, Shaping Up as iTunes Threat

The new standard aims to make mobile applications available for nearly every mobile phone, not just smartphones or those running a particular operating system, like Apple’s iOS. Apps supporting the standard will be able to launch in all WAC members’ application stores, reaching a much broader market than device-specific apps do.

Absolutely love this idea; developing apps is an absurdly fragmented process right now.

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