New Icon Next to Online Ads Allows You to Opt Out of Tracking

Our ability to deliver advertising messages to consumers that speak only to their interests must surely be one of the great benefits of the media revolution that we’re living through,” says Nancy Hill, President and CEO of the American Association of Advertising Agencies. “We fully understand that this advance in targeting will be lost if the public comes to believe that we are not responsible stewards of the data on which it is built.

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