When armies become media: Israel live-blogs and tweets an attack on Hamas — Tech News and Analysis

For decades — perhaps even centuries — journalists have been the primary witnesses to and chroniclers of war, piecing together news reports from eyewitnesses and military briefings. But what if the armies or military forces who were engaged in a conflict took on the role of publishers themselves, distributing their own live reports while the battle was being fought? That idea is no longer science fiction: it became reality when the Israeli Defense Forces started live-blogging and live-tweeting an attack on Hamas guerillas in the Gaza strip and uploading video of their rocket blasts to YouTube.

Social media, once thought of as a tool for bored nerds and marketing gurus, has taken on a whole new role it seems — one that could stand to change the face of modern warfare forever. As BuzzFeed notes in its round-up of Twitter posts from the Israeli army (a sentence I never would have imagined typing even a few years ago), the IDF actually warned Hamas guerillas not to show themselves on the Gaza strip or risk being killed in the attacks that began Wednesday morning, and the official Hamas account responded:

In the hours that followed, videos of rocket attacks on Hamas strongholds were uploaded to YouTube, and the IDF blog carried a minute-by-minute breakdown of what was happening — how many Hamas rockets it intercepted, a strike by the Israeli Navy, and so on. It looked very much like the New York Times live-blog The Lede, except that it was being published by a military force: the front of the website even looks like a traditional news blog or breaking news site, complete with the usual social-media buttons for sharing content on Twitter, Facebook and other networks.

via gigaom.com

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