Built to win: Deep inside Obama’s campaign tech | Ars Technica

The reelection of Barack Obama was won by people, not by software. But in a contest as close as last week’s election, software may have given the Obama for America organization’s people a tiny edge—making them by some measures more efficient, better connected, and more engaged than the competition.

That edge was provided by the work of a group of people unique in the history of presidential politics: Team Tech, a dedicated internal team of technology professionals who operated like an Internet startup, leveraging a combination of open source software, Web services, and cloud computing power.

A truly impressive story of systems engineering, from the macro to the micro level. I really commend the Obama tech team on their impressive re-imagining of how big data and scalability could change the way political parties interact with voters. I wouldn’t be surprised to learn that their system gets re-packaged and licensed out to future political orgs. Heck, I can think of a few corporations that could use this kind of model, too. Like mine.

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