In Race to Win Social Video, Is One App Gaming the System Too Much? – Mike Isaac – Social – AllThingsD

Enter Viddy and Socialcam, two of the hottest start-up apps, both of which have the buzz of being the “Instagram for video.” The pair have exploded in popularity over the past few months, with each garnering user bases in the tens of millions seemingly overnight.

But the growth of one of these apps is not like the other.

Using a combination of fortunate timing, Facebook’s Open Graph influence and a new way of playing the system, Socialcam has effectively gamed Facebook, YouTube and the App Store to keep a strong grip on that ever-so-valuable user base. In the short term, at least, the three-man Socialcam start-up team has discovered a method to beat the 20-plus person outfit that is Viddy.

The method is so effective that Socialcam skyrocketed from around 1.4 million monthly active Facebook users to a whopping 40 million in a span of little more than two weeks. Socialcam surpassed Viddy in the Facebook app rankings last week, and currently sits fat atop Apple’s powerful App Store as one of the most downloaded free applications.

via allthingsd.com

Fascinating take-down of a truly unscrupulous practice employed by new “Instagram-of-Video” upstart SocialCam, an app you’ve likely seen clogging up your Facebook news feed recently.

Mike Isaac of AllThingsD dives into the story, shownig some surprisingly cutthroat tactics at play in the social sharing app space, empowered by Facebook’s black-box dominion over the news feed.

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