President Barack Obama’s surprise appearance on Reddit could not have been better timed. As Mitt Romney and the Republicans engaged in the vestigial tradition of counting delegates, hoping their speeches would filter down to the electorate through the media, President Obama reached millions of people directly by answering questions on arguably the biggest social media site that could still be considered underground. On his MacBook, of course.
The president was only logged on for half an hour, only answered ten questions, and yes, his answers were as rehearsed as in any public venue. The best AMAs are those where the subject literally means “ask me anything.” By contrast, Obama left upwards of 10,000 questions unanswered. Many people couldn’t even access Reddit during the event because the site was so overwhelmed with traffic.
The democratic process is alive and well… on Reddit!
Apple, which has stumbled in its efforts to get into social media, has talked with Twitter in recent months about making a strategic investment in it, according to people briefed on the matter.
Apple has worked Twitter into its computer operating system. Apple made it easy to send photos from iPhone to Twitter.
While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies.
Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said. They declined to be named because the discussions were private.
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