The relationship between the two technology giants is warming up, however, thanks to the shared goal of beating Google — and the simple fact that Facebook and Apple may need each other. The former doesn’t have a mobile platform while Apple doesn’t have a social platform. The culmination of this renewed friendship: the launch of Facebook for iPad at Apple’s iPhone 5 media event.
At this event, our sources also expect Facebook to unveil a new version of Facebook for the iPhone, with design and speed improvements that mimic the iPad app.
Facebook has also been working on a project to bring the Facebook Platform to mobile devices. The project, labeled “Project Spartan” by some (a name not used internally at Facebook, according to one of our sources), is designed to be a platform where developers can bring their Facebook apps to mobile devices via an HTML5 platform.
What we’re hearing is that Apple is actually working with Facebook on perfecting the HTML5 platform. This could also launch at Apple’s upcoming iPhone event, though our sources wouldn’t commit to a specific launch date for the platform. Facebook decided not to launch it at f8, as it didn’t want to water down the announcement of the new Facebook Open Graph and Timeline.
When we said last week that Facebook would be profoundly changed, we weren’t just referring to the new Facebook Open Graph and the “frictionless sharing” touted by Mark Zuckerberg. We were also talking about its secretive effort to become a mobile platform for the social web. And thanks to Apple, it looks like that effort is about to come to fruition.
Godzilla vs. Megatron.